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Luxury Marketing
- A Challenge for Theory and Practice
- Binding:
- Paperback
- Pages:
- 416
- Published:
- August 22, 2016
- Edition:
- 12013
- Dimensions:
- 168x240x0 mm.
- Weight:
- 729 g.
Delivery:
1-2 weeks
Expected delivery: November 29, 2024
Description of Luxury Marketing
The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury.
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