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M-Powering Marketing in a Mobile World
- Binding:
- Paperback
- Pages:
- 146
- Published:
- November 21, 2017
Delivery:
1-2 weeks
Expected delivery: October 3, 2024
Description of M-Powering Marketing in a Mobile World
Describes the changes taking place in shopping behaviours and marketing tools, and integrates them into easy to understand theoretical frameworks that can be used by marketers to augment and leverage their marketing functions and resources
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