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Managing and Marketing Radical Innovations
- Marketing New Technology
- Binding:
- Hardback
- Pages:
- 288
- Published:
- February 6, 2008
- Dimensions:
- 161x241x23 mm.
- Weight:
- 554 g.
Delivery:
2-3 weeks
Expected delivery: December 12, 2024
Description of Managing and Marketing Radical Innovations
Focuses on customer-related proactive behaviour in the study of radical innovation development, combining a thorough theoretical discussion with detailed international case studies, considering the role of proactivity in five firms.
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