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Managing and Marketing Radical Innovations
- Marketing New Technology
- Binding:
- Paperback
- Pages:
- 272
- Published:
- January 26, 2011
- Dimensions:
- 233x156x24 mm.
- Weight:
- 438 g.
Delivery:
1-2 weeks
Expected delivery: December 6, 2024
Description of Managing and Marketing Radical Innovations
This book focuses on customer-related proactive behaviour in the study of radical innovation development, combining a thorough theoretical discussion with detailed international case studies, considering the role of proactivity in five firms.
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