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Managing and Marketing Radical Innovations

- Marketing New Technology

About Managing and Marketing Radical Innovations

This book focuses on customer-related proactive behaviour in the study of radical innovation development, combining a thorough theoretical discussion with detailed international case studies, considering the role of proactivity in five firms.

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  • Language:
  • English
  • ISBN:
  • 9780415619479
  • Binding:
  • Paperback
  • Pages:
  • 272
  • Published:
  • January 26, 2011
  • Dimensions:
  • 233x156x24 mm.
  • Weight:
  • 438 g.
Delivery: 1-2 weeks
Expected delivery: January 4, 2025
Extended return policy to January 30, 2025
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Description of Managing and Marketing Radical Innovations

This book focuses on customer-related proactive behaviour in the study of radical innovation development, combining a thorough theoretical discussion with detailed international case studies, considering the role of proactivity in five firms.

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