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Managing and Marketing Technology
- Binding:
- Paperback
- Pages:
- 200
- Published:
- March 21, 2001
- Edition:
- 2
- Dimensions:
- 188x241x15 mm.
- Weight:
- 499 g.
Delivery:
1-2 weeks
Expected delivery: December 7, 2024
Description of Managing and Marketing Technology
Proposes that strong management of a firm's technology improves both the marketing potential of existing products and allows firms to identify opportunities for new products through the systematic analysis and assessment of their technological and marketing capabilities.
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