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Managing and Marketing Technology

About Managing and Marketing Technology

Proposes that strong management of a firm's technology improves both the marketing potential of existing products and allows firms to identify opportunities for new products through the systematic analysis and assessment of their technological and marketing capabilities.

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  • Language:
  • English
  • ISBN:
  • 9781861525949
  • Binding:
  • Paperback
  • Pages:
  • 200
  • Published:
  • March 21, 2001
  • Edition:
  • 2
  • Dimensions:
  • 188x241x15 mm.
  • Weight:
  • 499 g.
Delivery: 1-2 weeks
Expected delivery: January 5, 2025

Description of Managing and Marketing Technology

Proposes that strong management of a firm's technology improves both the marketing potential of existing products and allows firms to identify opportunities for new products through the systematic analysis and assessment of their technological and marketing capabilities.

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