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Managing Customer Relationships on the Internet

About Managing Customer Relationships on the Internet

One important marketing issue is how to initiate, develop, and manage relationships with customers through the Internet. This book aims to improve our knowledge on utilization of the Internet in marketing. It offers theoretical as well empirical knowledge on managing customer relationships on the Internet.

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  • Language:
  • English
  • ISBN:
  • 9780080441245
  • Binding:
  • Hardback
  • Pages:
  • 320
  • Published:
  • November 8, 2005
  • Dimensions:
  • 156x234x19 mm.
  • Weight:
  • 626 g.
Delivery: 2-4 weeks
Expected delivery: January 25, 2025
Extended return policy to January 30, 2025
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Description of Managing Customer Relationships on the Internet

One important marketing issue is how to initiate, develop, and manage relationships with customers through the Internet. This book aims to improve our knowledge on utilization of the Internet in marketing. It offers theoretical as well empirical knowledge on managing customer relationships on the Internet.

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