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Managing Social Media and Consumerism
- The Grapevine Effect in Competitive Markets
- Binding:
- Hardback
- Pages:
- 259
- Published:
- September 19, 2013
- Dimensions:
- 138x223x21 mm.
- Weight:
- 464 g.
Delivery:
2-3 weeks
Expected delivery: December 20, 2024
Extended return policy to January 30, 2025
Description of Managing Social Media and Consumerism
Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.
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