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Managing Startup Enterprises in Emerging Markets

- Leadership Dynamics and Marketing Strategies

About Managing Startup Enterprises in Emerging Markets

This book provides a comprehensive view of the entrepreneurial dynamics within startups by analyzing their marketing strategies in the context of exploiting new opportunities, enhancing stakeholder values, and protecting their business ecosystem for continuous growth.

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  • Language:
  • English
  • ISBN:
  • 9783030281540
  • Binding:
  • Hardback
  • Pages:
  • 182
  • Published:
  • October 22, 2019
  • Edition:
  • 12020
  • Dimensions:
  • 148x210x0 mm.
  • Weight:
  • 454 g.
Delivery: 2-3 weeks
Expected delivery: December 5, 2024

Description of Managing Startup Enterprises in Emerging Markets

This book provides a comprehensive view of the entrepreneurial dynamics within startups by analyzing their marketing strategies in the context of exploiting new opportunities, enhancing stakeholder values, and protecting their business ecosystem for continuous growth.

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