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Market Oriented Product Innovation
- A Key to Survival in the Third Millennium
- Binding:
- Paperback
- Pages:
- 410
- Published:
- December 2, 2010
- Edition:
- 12002
- Dimensions:
- 155x235x21 mm.
- Weight:
- 652 g.
Delivery:
2-4 weeks
Expected delivery: October 18, 2025
Description of Market Oriented Product Innovation
Market-Oriented Product Innovation differs from most other titles, written either from a marketing or technical perspective, by giving a holistic view of the product innovation process.
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