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Marketing and Financial Management

- New Economy - New Interfaces

About Marketing and Financial Management

The book illustrates, uniquely, the interface between finance and management and, in particular, how strategic marketing decisions affect a company's financial management in terms of sales volume, profitability, return on investment and other indices of performance.

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  • Language:
  • English
  • ISBN:
  • 9781403940971
  • Binding:
  • Paperback
  • Pages:
  • 432
  • Published:
  • November 17, 2004
  • Dimensions:
  • 156x234x24 mm.
  • Weight:
  • 664 g.
Delivery: 1-2 weeks
Expected delivery: November 28, 2024

Description of Marketing and Financial Management

The book illustrates, uniquely, the interface between finance and management and, in particular, how strategic marketing decisions affect a company's financial management in terms of sales volume, profitability, return on investment and other indices of performance.

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