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Marketing and Mobile Financial Services
- A Global Perspective on Digital Banking Consumer Behaviour
part of the Routledge Studies in Marketing series
- Binding:
- Hardback
- Pages:
- 296
- Published:
- January 15, 2019
- Dimensions:
- 241x162x26 mm.
- Weight:
- 620 g.
Delivery:
2-3 weeks
Expected delivery: October 17, 2024
Description of Marketing and Mobile Financial Services
This book discusses the evolution, growth and future of mobile financial services (MFS) as well as identifying the frameworks, stakeholders, and technologies used in financial information systems in general and MFS in particular.
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