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Marketing and the Common Good

- Essays from Notre Dame on Societal Impact

About Marketing and the Common Good

Through original research and scholarship, this book looks at four major topic areas: societal aspects of marketing and consumption; the social and ethical thought; sustainability; and public policy issues, in order to explore the wider relationship of marketing within the ethical and moral economy and its implications for the common good.

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  • Language:
  • English
  • ISBN:
  • 9780415828833
  • Binding:
  • Paperback
  • Pages:
  • 352
  • Published:
  • June 8, 2014
  • Dimensions:
  • 157x232x19 mm.
  • Weight:
  • 534 g.
Delivery: 1-2 weeks
Expected delivery: July 11, 2025

Description of Marketing and the Common Good

Through original research and scholarship, this book looks at four major topic areas: societal aspects of marketing and consumption; the social and ethical thought; sustainability; and public policy issues, in order to explore the wider relationship of marketing within the ethical and moral economy and its implications for the common good.

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