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Marketing Communications

- Integrating Online and Offline, Customer Engagement and Digital Technologies

About Marketing Communications

Examine the many and varied forms of marketing with this fully-updated edition, guiding students and practitioners through each modern marketing communications tool.

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  • Language:
  • English
  • ISBN:
  • 9781789666953
  • Binding:
  • Hardback
  • Pages:
  • 672
  • Published:
  • December 2, 2019
  • Edition:
  • 7
  • Dimensions:
  • 400x332x25 mm.
  • Weight:
  • 1336 g.
Delivery: 2-4 weeks
Expected delivery: November 29, 2024

Description of Marketing Communications

Examine the many and varied forms of marketing with this fully-updated edition, guiding students and practitioners through each modern marketing communications tool.

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