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Marketing Communications
- Integrating Online and Offline, Customer Engagement and Digital Technologies
- Binding:
- Hardback
- Pages:
- 672
- Published:
- December 2, 2019
- Edition:
- 7
- Dimensions:
- 400x332x25 mm.
- Weight:
- 1336 g.
Delivery:
2-4 weeks
Expected delivery: December 19, 2024
Description of Marketing Communications
Examine the many and varied forms of marketing with this fully-updated edition, guiding students and practitioners through each modern marketing communications tool.
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