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Marketing Communications Management

- Analysis, Planning, Implementation

About Marketing Communications Management

'First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style. You are encouraged to participate in the almost distance-learning approach and via the innovative and thought provoking "stop-points" - Martin Evans, Senior Fellow, Cardiff Business School

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  • Language:
  • English
  • ISBN:
  • 9780857027870
  • Binding:
  • Paperback
  • Pages:
  • 480
  • Published:
  • September 23, 2014
  • Edition:
  • 2
  • Dimensions:
  • 197x265x22 mm.
  • Weight:
  • 890 g.
  In stock
Delivery: 3-5 business days
Expected delivery: December 26, 2024
Extended return policy to January 30, 2025
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Description of Marketing Communications Management

'First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style. You are encouraged to participate in the almost distance-learning approach and via the innovative and thought provoking "stop-points" - Martin Evans, Senior Fellow, Cardiff Business School

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