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Marketing Ethics
- An International Perspective
- Binding:
- Paperback
- Pages:
- 256
- Published:
- December 17, 1997
- Edition:
- Dimensions:
- 233x155x35 mm.
- Weight:
- 728 g.
Delivery:
1-2 weeks
Expected delivery: December 8, 2024
Description of Marketing Ethics
Examines the mainstream marketing ethics and theories, placing them in an international context. This book investigates the means by which ethics can best be implemented into organisational/decision-making and focuses on some of the remaining challenges in business ethics.
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