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Marketing for Cultural Organizations
- New Strategies for Attracting Audiences - third edition
- Binding:
- Hardback
- Pages:
- 200
- Published:
- June 24, 2013
- Dimensions:
- 152x229x18 mm.
- Weight:
- 530 g.
Delivery:
2-3 weeks
Expected delivery: December 5, 2024
Description of Marketing for Cultural Organizations
Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by targeting the new tech savvy cultural consumer.
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