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Marketing in a Digital World
part of the Review of Marketing Research series
- Binding:
- Hardback
- Pages:
- 248
- Published:
- September 19, 2019
- Dimensions:
- 237x159x14 mm.
- Weight:
- 478 g.
Delivery:
2-4 weeks
Expected delivery: October 24, 2024
Description of Marketing in a Digital World
Marketing in a Digital World consists of nine essays on how the digital revolution has affected marketing theory and practice. Leading marketing scholars, including several editors of premier academic journals, provide fresh insights for both scholars and managers seeking to enhance their understanding of marketing in a digital world.
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