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Marketing Management and Communications in the Public Sector

About Marketing Management and Communications in the Public Sector

This new edition of Marketing Management and Communications in the Public Sector continues to provide a thorough overview of the major concepts in public sector marketing and communications, and extends its coverage to topics such as social marketing institutional communication and international perspectives.

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  • Language:
  • English
  • ISBN:
  • 9781138655805
  • Binding:
  • Paperback
  • Pages:
  • 264
  • Published:
  • August 20, 2017
  • Edition:
  • 2
  • Dimensions:
  • 235x158x16 mm.
  • Weight:
  • 440 g.
Delivery: 2-4 weeks
Expected delivery: January 25, 2025
Extended return policy to January 30, 2025
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Description of Marketing Management and Communications in the Public Sector

This new edition of Marketing Management and Communications in the Public Sector continues to provide a thorough overview of the major concepts in public sector marketing and communications, and extends its coverage to topics such as social marketing institutional communication and international perspectives.

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