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Marketing Management and Communications in the Public Sector

By Martial (University of Lausanne Pasquier

part of the Routledge Masters in Public Management series

Marketing Management and Communications in the Public Sector by Martial (University of Lausanne Pasquier
About Marketing Management and Communications in the Public Sector

This new edition of Marketing Management and Communications in the Public Sector continues to provide a thorough overview of the major concepts in public sector marketing and communications, and extends its coverage to topics such as social marketing institutional communication and international perspectives.

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  • Language:
  • English
  • ISBN:
  • 9781138655805
  • Binding:
  • Paperback
  • Pages:
  • 264
  • Published:
  • August 20, 2017
  • Edition:
  • 2
  • Dimensions:
  • 235x158x16 mm.
  • Weight:
  • 440 g.
Delivery: 2-4 weeks
Expected delivery: November 28, 2024

About Martial (University of Lausanne Pasquier

View all books by Martial (University of Lausanne Pasquier

Description of Marketing Management and Communications in the Public Sector

This new edition of Marketing Management and Communications in the Public Sector continues to provide a thorough overview of the major concepts in public sector marketing and communications, and extends its coverage to topics such as social marketing institutional communication and international perspectives.

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