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Marketing Management
- European Edition
- Binding:
- Hardback
- Pages:
- 840
- Published:
- July 11, 2019
- Edition:
- 4
- Dimensions:
- 215x280x30 mm.
- Weight:
- 1942 g.
In stock
Delivery:
3-5 business days
Expected delivery: May 13, 2024
Description of Marketing Management
Consolidate your knowledge of marketing management with this bestselling text. Marketing Management, 4th edition, is considered by many as the authoritative text on the subject. The textbook covers a wide range of concepts and issues, accurately reflecting the fast-moving pace of modern marketing. A key aid for undergraduates and postgraduates.
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