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Marketing Management In Geographically Remote Industrial Clusters: Implications For Business-to-consumer Marketing
- Binding:
- Hardback
- Pages:
- 528
- Published:
- January 21, 2013
- Dimensions:
- 159x234x32 mm.
- Weight:
- 894 g.
Delivery:
2-4 weeks
Expected delivery: December 21, 2024
Extended return policy to January 30, 2025
Description of Marketing Management In Geographically Remote Industrial Clusters: Implications For Business-to-consumer Marketing
Covers marketing management issues in geographically remote industrial clusters (GRICs). The practice of marketing management is not singular to industry clusters in Nordic countries. This book contains cases that cover issues like cluster formation, information gathering, marketing strategies and operations, and information-technology.
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