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Marketing-Management mit EXCEL
part of the Managementwissen Fur Studium Und Praxis series
- Binding:
- Hardback
- Pages:
- 380
- Published:
- May 19, 1998
- Edition:
- 2017
- Dimensions:
- 156x234x22 mm.
- Weight:
- 708 g.
Delivery:
2-3 weeks
Expected delivery: December 1, 2024
Description of Marketing-Management mit EXCEL
Der neue "Reiter · Matthäus" stellt eine Verbindung von Marketinglehrbuch und Computeranwendung dar. Marketing-Modelle werden erst präsentiert, dann wird eine EXCEL-Anwendung dazu vorgestellt. Für Ausbilder und Studierende ebenso wie für den Praktiker im Unternehmen hervorragend geeignet.
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