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Marketing Mix Standardisation in International Marketing
- An Empirical Investigation of the Degree of Marketing Programme Standardisation in German Companies and Its Internal and External Correlates
- Binding:
- Paperback
- Pages:
- 404
- Published:
- April 22, 2002
- Dimensions:
- 210x151x21 mm.
- Weight:
- 526 g.
Delivery:
1-2 weeks
Expected delivery: November 28, 2024
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