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Marketing Moves

- A New Approach to Profits, Growth, and Renewal

About Marketing Moves

The Internet, globalization, and hypercompetition are dramatically reshaping markets and changing the way business is done. This work describes the next transformational imperative for marketing. It calls for a fundamental rethinking of corporate strategy to enable the ongoing creation and delivery of superior value for customers.

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  • Language:
  • English
  • ISBN:
  • 9781578516001
  • Binding:
  • Hardback
  • Pages:
  • 193
  • Published:
  • June 30, 2001
  • Dimensions:
  • 242x162x23 mm.
  • Weight:
  • 466 g.
  In stock
Delivery: 3-5 business days
Expected delivery: November 9, 2024

Description of Marketing Moves

The Internet, globalization, and hypercompetition are dramatically reshaping markets and changing the way business is done. This work describes the next transformational imperative for marketing. It calls for a fundamental rethinking of corporate strategy to enable the ongoing creation and delivery of superior value for customers.

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