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Marketing Planning for the Pharmaceutical Industry
- Binding:
- Hardback
- Pages:
- 168
- Published:
- April 18, 1999
- Edition:
- 2
- Dimensions:
- 209x300x17 mm.
- Weight:
- 470 g.
Delivery:
2-3 weeks
Expected delivery: January 15, 2025
Description of Marketing Planning for the Pharmaceutical Industry
The marketing planning system described in the second edition of this book has been designed to enable marketing and product executives in the pharmaceutical industry to produce a plan which serves as a dynamic management tool.
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