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Marketing Planning & Strategy
- A Practical Introduction
- Binding:
- Hardback
- Pages:
- 296
- Published:
- September 27, 2021
- Dimensions:
- 186x232x0 mm.
- Weight:
- 700 g.
Delivery:
2-4 weeks
Expected delivery: December 19, 2024
Description of Marketing Planning & Strategy
This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank.
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