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Marketing Research
- A Concise Introduction
- Binding:
- Paperback
- Pages:
- 328
- Published:
- November 29, 2017
- Edition:
- 2
- Dimensions:
- 186x232x19 mm.
- Weight:
- 606 g.
Delivery:
1-2 weeks
Expected delivery: July 6, 2025
Description of Marketing Research
An introductory textbook that provides students with the essential information needed to plan and perform marketing research for the first time.
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