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Marketing Research

About Marketing Research

An exciting new textbook which introduces you to the essential elements of market research such as problem identification, methodologies, data collection, analysis and reporting.

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  • Language:
  • English
  • ISBN:
  • 9781446256152
  • Binding:
  • Paperback
  • Pages:
  • 296
  • Published:
  • March 5, 2023
  • Dimensions:
  • 245x188x21 mm.
  • Weight:
  • 618 g.
  In stock
Delivery: 3-5 business days
Expected delivery: December 4, 2024

Description of Marketing Research

An exciting new textbook which introduces you to the essential elements of market research such as problem identification, methodologies, data collection, analysis and reporting.

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