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Marketing Strategies for Services
- Globalization - Client-orientation - Deregulation
- Binding:
- Hardback
- Pages:
- 272
- Published:
- January 26, 1994
- Dimensions:
- 156x234x16 mm.
- Weight:
- 559 g.
Delivery:
2-3 weeks
Expected delivery: September 28, 2025
Description of Marketing Strategies for Services
What are the trends affecting the marketing of services? Why is cross-sector fertilization particularly useful for services, and what type of strategic response is most likely to shape business success of service firms in the future? This work presents a fresh approach to questions of marketing strategies for services in global markets.
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