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Marketing
- The Enyclopedic Dictionary
- Binding:
- Paperback
- Pages:
- 432
- Published:
- January 16, 1999
- Dimensions:
- 245x174x30 mm.
- Weight:
- 752 g.
Delivery:
2-4 weeks
Expected delivery: October 27, 2024
About David (The Open University Business School) Mercer
View all books by David (The Open University Business School) MercerDescription of Marketing
aeo Offers the reader a highly practical reference guide. aeo Gives an authoritative and comprehensive overview of the whole field of marketing. aeo Provides extensive cross--referencing enabling easy reference from one entry to another. aeo Developed over the past half decade with contributions from marketing experts and organizations.
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