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Marketing
- Binding:
- Paperback
- Pages:
- 576
- Published:
- December 19, 1995
- Edition:
- 2
- Dimensions:
- 188x249x30 mm.
- Weight:
- 1078 g.
Delivery:
2-4 weeks
Expected delivery: October 29, 2024
About David (The Open University Business School) Mercer
View all books by David (The Open University Business School) MercerDescription of Marketing
Since it was published, Marketing has established itself as a first choice text for marketing undergraduates, MBA students and those taking professional examinations. Marketing is exceptionally easy to use, is comprehensive, international, up--to--date and innovative.
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