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Marketing the Museum

About Marketing the Museum

The ideal guide to the ways in which museums can achieve a marketing orientation. It is essential reading for museum professionals, students and anyone in the heritage industry around the world.

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  • Language:
  • English
  • ISBN:
  • 9780415103923
  • Binding:
  • Hardback
  • Pages:
  • 268
  • Published:
  • December 25, 1996
  • Dimensions:
  • 174x246x25 mm.
  • Weight:
  • 544 g.
Delivery: 2-3 weeks
Expected delivery: December 12, 2024

Description of Marketing the Museum

The ideal guide to the ways in which museums can achieve a marketing orientation. It is essential reading for museum professionals, students and anyone in the heritage industry around the world.

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