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Marketing the Museum
part of the Heritage: Care-Preservation-Management series
- Binding:
- Hardback
- Pages:
- 268
- Published:
- December 26, 1996
- Dimensions:
- 174x246x25 mm.
- Weight:
- 544 g.
Delivery:
2-3 weeks
Expected delivery: October 10, 2024
Description of Marketing the Museum
The ideal guide to the ways in which museums can achieve a marketing orientation. It is essential reading for museum professionals, students and anyone in the heritage industry around the world.
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