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Marketing the Museum
part of the Heritage: Care-Preservation-Management series
- Binding:
- Paperback
- Pages:
- 268
- Published:
- December 25, 1996
- Dimensions:
- 178x254x20 mm.
- Weight:
- 498 g.
Delivery:
1-2 weeks
Expected delivery: November 17, 2024
Description of Marketing the Museum
Are the theories of marketing in any way relevant to the experience of visiting a museum? This study shows how marketing can be tailored to the needs of museums and play a useful and acceptable role in today's museums, in achieving their ultimate purpose of serving the community.
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