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Marketing the Sports Organisation

- Building Networks and Relationships

About Marketing the Sports Organisation

Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services. This book introduces marketing methods and tools for sports organisations.

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  • Language:
  • English
  • ISBN:
  • 9780415453295
  • Binding:
  • Hardback
  • Pages:
  • 320
  • Published:
  • August 27, 2008
  • Dimensions:
  • 156x234x25 mm.
  • Weight:
  • 750 g.
Delivery: 2-3 weeks
Expected delivery: October 19, 2024

Description of Marketing the Sports Organisation

Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services. This book introduces marketing methods and tools for sports organisations.

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