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Marketing the Sports Organisation

- Building Networks and Relationships

About Marketing the Sports Organisation

Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services. This book introduces marketing methods and tools for sports organisations.

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  • Language:
  • English
  • ISBN:
  • 9780415453301
  • Binding:
  • Paperback
  • Pages:
  • 320
  • Published:
  • August 19, 2008
  • Dimensions:
  • 156x234x18 mm.
  • Weight:
  • 476 g.
Delivery: 1-2 weeks
Expected delivery: November 16, 2024

Description of Marketing the Sports Organisation

Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services. This book introduces marketing methods and tools for sports organisations.

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