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Marketing Theory

- A Student Text

About Marketing Theory

Introducing the histories, theories and debates of the field of marketing, this is your one-stop introduction to the development of this exciting topic.

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  • Language:
  • English
  • ISBN:
  • 9781473904019
  • Binding:
  • Paperback
  • Pages:
  • 544
  • Published:
  • May 29, 2016
  • Edition:
  • 3
  • Dimensions:
  • 188x234x31 mm.
  • Weight:
  • 964 g.
  In stock
Delivery: 3-5 business days
Expected delivery: July 17, 2025

Description of Marketing Theory

Introducing the histories, theories and debates of the field of marketing, this is your one-stop introduction to the development of this exciting topic.

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