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Mastering Market Analytics
- Business Metrics - Practice and Application
- Binding:
- Paperback
- Pages:
- 448
- Published:
- November 3, 2019
- Dimensions:
- 228x152x24 mm.
- Weight:
- 650 g.
Delivery:
2-4 weeks
Expected delivery: September 10, 2025
Description of Mastering Market Analytics
In Mastering Market Analytics, Robert Kozielski presents different measurement systems and marketing activities, along with common mistakes made by organizations and managers in the process of building measurement, and illustrates how to avoid these mistakes.
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