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Measuring Marketing
- 110+ Key Metrics Every Marketer Needs
- Binding:
- Paperback
- Pages:
- 320
- Published:
- February 10, 2013
- Edition:
- 2
- Dimensions:
- 247x176x26 mm.
- Weight:
- 632 g.
Delivery:
2-4 weeks
Expected delivery: December 26, 2024
Extended return policy to January 30, 2025
Description of Measuring Marketing
A second edition of a popular marketing title, this book discusses the key metrics marketing managers need for measuring the performance of an organization's marketing investments. The new edition updates many of the metrics from the first book with new examples and adds new metrics for digital/social/online media.
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