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Media Management
- Strategy, Business Models and Case Studies
part of the Springer Texts in Business and Economics series
- Binding:
- Hardback
- Pages:
- 315
- Published:
- September 11, 2020
- Edition:
- 22020
- Dimensions:
- 155x235x0 mm.
- Weight:
- 664 g.
Delivery:
2-3 weeks
Expected delivery: December 5, 2024
Description of Media Management
Bernd Wirtz provides a valuable guideline for this new world, combining theory, facts, and practice." Dr. Hubert Burda, German publisher and Managing Corporate Partner of Hubert Burda Media Holding KG"The media business is subject to substantial change while differences between distinctive media areas are fading away.
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