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Media Management
- Strategy, Business Models and Case Studies
part of the Springer Texts in Business and Economics series
- Binding:
- Paperback
- Pages:
- 315
- Published:
- September 12, 2021
- Edition:
- 22020
- Dimensions:
- 158x234x20 mm.
- Weight:
- 508 g.
Delivery:
1-2 weeks
Expected delivery: January 1, 2025
Extended return policy to January 30, 2025
Description of Media Management
Bernd Wirtz provides a valuable guideline for this new world, combining theory, facts, and practice." Dr. Hubert Burda, German publisher and Managing Corporate Partner of Hubert Burda Media Holding KG"The media business is subject to substantial change while differences between distinctive media areas are fading away.
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