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MetricsMan
- It Doesn't Count Unless You Can Count It
- Binding:
- Paperback
- Pages:
- 207
- Published:
- May 29, 2016
- Dimensions:
- 230x155x14 mm.
- Weight:
- 338 g.
Delivery:
2-4 weeks
Expected delivery: August 14, 2025
Description of MetricsMan
Presents opinions, insights, and best practices of public relations and social media research and measurement. The book discusses the evolution of measurement, RoI, the Barcelona Principles, social media measurement, marketing mix modeling, the battle against advertising value equivalents, and establishing accountability of the PR profession.
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