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Mobile Commerce
- How it Contrasts, Challenges and Enhances Electronic Commerce
- Binding:
- Paperback
- Pages:
- 81
- Published:
- November 29, 2015
- Dimensions:
- 228x151x14 mm.
- Weight:
- 148 g.
Delivery:
1-2 weeks
Expected delivery: May 10, 2025
Description of Mobile Commerce
The purpose of this book is to answer questions concerning the benefits of mobile commerce and its commonalities and contrasts with electronic commerce. The authors integrate the opportunities and challenges to bring an idea of the future of marketing with an emphasis on both mobile and electronic commerce, into digital commerce.
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