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Motivanalyse zu Anwenderinnovationen in Online-Communities
- Binding:
- Paperback
- Pages:
- 297
- Published:
- November 15, 2011
- Edition:
- 2012
- Dimensions:
- 148x210x20 mm.
- Weight:
- 454 g.
Delivery:
1-2 weeks
Expected delivery: November 24, 2024
Description of Motivanalyse zu Anwenderinnovationen in Online-Communities
Lars Janzik analysiert die Motivation von Mitgliedern einer innovativen, herstellerunabhängigen Online-Community aus dem Konsumgüterbereich und unterscheidet dabei Motivgruppen in Abhängigkeiten von Phasen der Mitgliedschaft. Die Ergebnisse unterstützen Unternehmen dabei Online-Communities als Instrument der Kundenintegration und der Produktentwicklung zu entdecken bzw. besser zu nutzen.
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