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Multimodale Erlebnisvermittlung am Point of Sale
- Eine Verhaltenswissenschaftliche Analyse Unter Besonderer Berucksichtigung Der Wirkungen Von Musik Und Duft
part of the Forschungsgruppe Konsum Und Verhalten series
- Binding:
- Paperback
- Pages:
- 333
- Published:
- September 24, 2007
- Edition:
- 2007
- Dimensions:
- 148x210x19 mm.
- Weight:
- 522 g.
Delivery:
1-2 weeks
Expected delivery: November 28, 2024
Description of Multimodale Erlebnisvermittlung am Point of Sale
Auf der Basis aktueller Erkenntnisse aus der Musik-, Duft-, Wahrnehmungs-, Umwelt-, Gedächtnis- und Neuropsychologie leitet Ralph Salzmann die Überlegenheit der ganzheitlichen, multimodalen Konsumentenansprache ab und weist diese empirisch in mehreren Felduntersuchungen nach.
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