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New Challenges to International Marketing
part of the Advances in International Marketing series
- Binding:
- Hardback
- Pages:
- 432
- Published:
- February 20, 2009
- Dimensions:
- 152x229x24 mm.
- Weight:
- 776 g.
Delivery:
2-3 weeks
Expected delivery: May 20, 2024
Description of New Challenges to International Marketing
Addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, global account management, procurement and international supplier networks, internationalization of small and entrepreneurial firms, and outsourcing and offshoring.
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