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New Directions in International Advertising Research
part of the Advances in International Marketing series
- Binding:
- Hardback
- Pages:
- 296
- Published:
- September 26, 2002
- Dimensions:
- 156x234x17 mm.
- Weight:
- 592 g.
Delivery:
2-4 weeks
Expected delivery: May 25, 2024
Description of New Directions in International Advertising Research
Suitable for those interested in international advertising research and international advertising practitioners, this book addresses the need to move international advertising in new directions by summarizing existing knowledge in several areas, reporting findings of new studies, and providing future research directions.
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