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New Product Success Stories
- Lessons from Leading Innovators
- Binding:
- Hardback
- Pages:
- 352
- Published:
- March 29, 1995
- Dimensions:
- 237x160x28 mm.
- Weight:
- 720 g.
Delivery:
2-4 weeks
Expected delivery: December 19, 2024
Description of New Product Success Stories
What are the secrets behind such spectacular product successes as Slim-Fast, Cellular One, and Phillips CD? How did Snapple, MCI Friends and Family, MTV, and The Body Shop emerge from obscurity to become household names, seemingly overnight? This book takes you behind the scenes of 24 of the biggest product success stories of the past few years.
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