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Omni-Channel Retail and the Supply Chain

- Working Together for a Competitive Advantage

About Omni-Channel Retail and the Supply Chain

This book describes the impact of omni-channel marketing on the supply chain and logistics functions and is intended to help management meet the needs of not only today's ever changing world but to anticipate what may be required in the future to achieve superior customer service, profitability, and a competitive advantage.

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  • Language:
  • English
  • ISBN:
  • 9780367641979
  • Binding:
  • Hardback
  • Pages:
  • 266
  • Published:
  • November 25, 2020
  • Dimensions:
  • 236x158x23 mm.
  • Weight:
  • 540 g.
Delivery: 2-3 weeks
Expected delivery: December 19, 2024
Extended return policy to January 30, 2025

Description of Omni-Channel Retail and the Supply Chain

This book describes the impact of omni-channel marketing on the supply chain and logistics functions and is intended to help management meet the needs of not only today's ever changing world but to anticipate what may be required in the future to achieve superior customer service, profitability, and a competitive advantage.

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