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Online Brand Communities
- Using the Social Web for Branding and Marketing
part of the Progress in IS series
- Binding:
- Paperback
- Pages:
- 253
- Published:
- March 26, 2019
- Edition:
- 12016
- Dimensions:
- 155x235x0 mm.
- Weight:
- 454 g.
Delivery:
1-2 weeks
Expected delivery: November 20, 2024
Description of Online Brand Communities
This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. On this basis, the book then presents a detailed analysis of online brand communities, examining the concept of virtual community with a specific focus on virtual brand communities.
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