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Organizing Marketing and Sales
- Mastering Contemporary B2B Challenges
- Binding:
- Paperback
- Pages:
- 368
- Published:
- May 14, 2020
- Dimensions:
- 238x165x30 mm.
- Weight:
- 582 g.
Delivery:
1-2 weeks
Expected delivery: August 10, 2025
Description of Organizing Marketing and Sales
Organizing Marketing and Sales offers case studies to demonstrate in detail the kinds of challenges faced by multinational, multiproduct firms. It also draws upon theoretical perspectives in order to examine contemporary challenges in marketing and sales organization.
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