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Origination

- The Geographies of Brands and Branding

About Origination

Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that actors create meaning and value in commodity brands and branding through processes of geographical association.

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  • Language:
  • English
  • ISBN:
  • 9781118556382
  • Binding:
  • Hardback
  • Pages:
  • 248
  • Published:
  • May 11, 2015
  • Dimensions:
  • 160x236x18 mm.
  • Weight:
  • 458 g.
Delivery: 2-4 weeks
Expected delivery: December 26, 2024
Extended return policy to January 30, 2025

Description of Origination

Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that actors create meaning and value in commodity brands and branding through processes of geographical association.

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